WEBSITE CONTENT MORE THAN BLOGGING
Quality content is the only way to consistently rank well, regardless of search engine algorithm updates. Good, value-added content keeps readers and customers coming back, day after day. Blogging reaches only a fraction of the market, making it a single tool in the box for content creation. News feeds, articles, press releases, videos and any other communication falls under the heading of content, even when offered directly using mediums other than the Web. Using social media to boost page rankings helps, but no successful marketing campaign stops with daily blog updates.
The best sites with the highest traffic incorporate multi-media presentations, and constantly update the information presented. No matter what industry you are in, you need to ensure your site stays up-to-date.
Retail stores, restaurants and other businesses with seasonal changes to product offerings need to make those changes as soon as possible. Posting products for the up-coming season as quickly as possible markets your company as an industry leader, without you saying a word.
Including video, side-by-side with written content gains interest by a completely different market share. Consumers tend to make emotional connections more quickly with companies that give a face and voice to their products and services.
Constantly updating news feeds, with industry specific information, give your company a reputation for expertise in the field.
Take advantage of all avenues of marketing, and do not limit your content creation efforts to your blog. Branch out and reach as many people as possible, driving traffic by using only genuinely unique and current content.