EXTEND YOUR REACH WITH CONTENT SYNDICATION
Successful online marketing relies on creating great content, but without distribution channels in place to get your content out to the public, it is valueless. Content drives traffic to your site, but only if consumers see it. Creating content distribution channels and using syndication services helps consumers find your content, resulting in improved web traffic for your company.
Before Getting Started, It's Important To Understand The Difference Between Distribution and Syndication
- Distribution - Building a network of partner sites who host some of your content helps give your company added exposure. Complimentary industries make up the bet target market for distribution partnerships. For example, all companies offering services to small business owners have cross marketing potential. A printing company might host a guest post from a graphic designer, while a local bank branch might put up a payroll guide from a local provider. Distribution offers one way communication, with content flowing from you to partner sites, manually. You have no control over the final post and no way to push out updates across all posts.
- Syndication - Services allow content creators to quickly and easily send out content announcing new products, service guides and all kinds of content, while keeping management tools in one central location. Partner sites still host the content locally on their websites, but you can edit every instance of the post sent out through your syndication service. Not every site allows posting through syndication services, but for those that do, it offers powerful marketing opportunities with minimum management needed.
Adding both distribution and syndication strategies to your online marketing campaign is the only way to help get your content where you want it: all over! Creating distribution channels and working with syndication services gives your content a big boost in readership. The more sites host your content, the more possible consumers you reach.